Hybrid event
Provide information with high impact
to ensure visitor satisfaction
Hybrid events are a marketing and promotion model that involves
setting up virtual events and showrooms as Internet venues
in addition to physical events.
Provide information with high impact
to ensure visitor satisfaction
Hybrid events are a marketing and promotion model that involves
setting up virtual events and showrooms as Internet venues
in addition to physical events.
Approaching the whole country and the world
Efficient list acquisition
Behavior history visualization of interests
Physical virtualRegistration cooperation
・ Even if you live far away or cannot attend a physical event due to schedule constraints, you can supplement it with a virtual event.
・ You can watch the lecture you wanted to see again at a virtual event or go around the booth.
・ Materials that tend to be bulky can also be downloaded and obtained as data at virtual event.
Trend Micro's annual physical event security conference "Trend Micro DIRECTION, A virtual event was held at the same time under the title of "Trend Micro DIRECTION & DIRECTION Virtual EXPO" (November 14th to December 20th, 2013), and a hybrid event was held.
By co-sponsoring a virtual event, the number of participants increased by 20% compared to 2012, when only physical events were held. There are many pre-registered people from rural areas, and the percentage of regular pre-registered people from outside Tokyo was 24%, while the number of applications for virtual event only increased to 49%. In addition, the average number of exhibitors on the list was about 20 in 2012, when they exhibited at physical event venues, but in 2013, when they exhibited at virtual venues, they averaged 187 (maximum). 371 cases), an increase of about 9 times.
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