Why choose us?

REASON

The reason why ITmedia is chosen

Effective segmentation and marketing using big data are possible through Japan's largest Internet-only media.

We provide full support from building a BtoB marketing scheme, contributing to increasing awareness of your services and acquiring leads.

ITmedia's strengths

Reach highly interested readers on specialized media with over 400 million page views

Since readers have registered as members, we can support BtoB marketing using member information.

Support for overseas promotions with English support

PDCA for promotions is possible as we review measures.

Reach highly interested readers of specialized media

Readers who view more than 20 specialized media outlets have highly specialized interests, so it is possible to send information to new potential customers that are difficult to reach through house lists and SNS.

Click here to introduce the operating media >>>

Since readers have registered as members, we can support BtoB marketing using member information.

Based on the membership registration information, behavior history, etc. of each media reader, it is possible to achieve effective segmentation and marketing using big data according to the target you want to acquire.

Support for overseas promotions with English support

Because we have full-time staff who specialize in English, we are able to have direct discussions with people in charge at overseas locations. We also collaborate with overseas partner media to assist in global promotion.

Click here for details on Promotion outside Japan>>>

PDCA for promotions is possible as we review measures.

By utilizing reader membership data and providing additional information beyond just numerical values such as PV, imp, and click, we clarify advertising effectiveness and provide insights for next measures.

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Data that can be used for advertising distribution

As a company that operates one of Japan's largest media groups specializing in technology, we are indispensable for information gathering activities in this field, and are able to obtain audience data of excellent quality and quantity.

We have built a private DMP, "ITmedia DMP," which combines the viewing history of our content, which has 40 million UB and 400 million PV per month, with attribute data accumulated in our "ITmedia Inc. ID" membership base of over 1.82 million registered users, making it available for services aimed at advertisers.

name	ITmediaDMP
type	Private DMP (Publisher DMP)
Main data sources	Behavior history data on our media (40 million UB/month, 400 million PV) Conversion history such as content viewing history, article viewing, contact with advertisements, clicks, seminar applications, etc. ITmedia Inc. ID member attribute data (approximately 1.82 million members)
Superiority as data	Large-scale audience data for highly specialized media/content It is possible to understand the types of detailed interests linked to the content of specialized content. Utilize member attribute data

Huge amount of traffic data from specialized media

Number of articles 3,000/month

media scale 400 millionPV/month

number of readers 40 millionUB/month

Focused on those interested in IT
Members with high information sensitivity

・Interests ・Company name ・Annual sales ・Industry ・Job type ・Position ・Size of employees ・Involvement in product introduction ・Email newsletter subscription

Numerous media groups that attract high-quality audiences