Advertorial Article

ADVERTORIAL ARTICLE

ITmedia is one of the largest Internet-only media in Japan.

Our specialized editorial staff will finish your products and services.
Utilizing the characteristics of the many sites operated by ITmedia,
we can efficiently guide readers to advertorial articles.

400 million page views per month

67 million unique browsers per month

More than 8,300 articles delivered per month

※2024年3月実績

You can expect such an effect

Confidence by posting on specialized media

Gain understanding of products and services by reading articles

Editor-created content available at a later date

Contributes to the evaluation of your site because it will continue to remain even after the article is published

Features of advertorial article

Reliability

ITmedia Inc. is a long-established online media with a history of 2000 to 20 years.
It is also one of the few online-only TSE prime market-listed media companies.

Objective articles

The editorial department specializing in each medium handles coverage and editing.
Since the editorial department usually creates articles with the reader in mind, it is possible to convey the customer's message in a form that suits the reader's needs and issues.

Performance

We promise to measure the effect after posting and posting.
We will give you reports unique to Internet media advertisements such as the number of PVs, UBs, and staying time, so it will be easier to verify the effectiveness of posting and posting.

Please feel free to contact us

Reference:What is an advertorial? Easy-to-understand explanations from merits to price quotes, types, and points of success

https://promotion.itmedia.co.jp/blog/advertorial

Media that fits the reader's interest

IT industry

Many readers are in charge of corporate information systems and IT implementation personnel in business departments.

Business area

We have a wide range of readers, including those in corporate sales, marketing, and management.

Electronics, mechanics,
and manufacturing industries

Many readers are in the field business divisions of manufacturing, construction, and energy-related companies.

Types of advertorial article

Coverage article

Specialized media will help you to "expand awareness" of products and services and "promote understanding" that explains how to solve problems.

Dialogue article

We will write and post the message sent by the customer directly and in an easy-to-understand manner in the form of a dialogue.

Interview article

We will present to the reader in an easy-to-understand manner in the form of an interview how to tackle the problem.

The types of advertorial article above are examples.
There are many examples of publications other than the above, so please contact us for details.

Reference:Guide to understanding article advertisements in 5 minutes

https://promotion.itmedia.co.jp/useful/14

Extensive reporting content

　Basic information

Number of PV
Number of unique browsers
Staying time
Number of imps in the guidance frame (* 3)
Clicks on external links in the article

Browsing company's information (* 1)

Industry
Annual sales scale
Employee size
Prefectures

Browsing company name (* 2)

150 major browsing companies excluding IT

* 1, 2: Not the data of all viewers.
* 3: Only period-guaranteed advertorial article, not PV-guaranteed advertorial article.

Please feel free to contact us

Image of the article

Flow and schedule for implementation

Flow until publication (example)

The schedule until publication will be announced separately after application. Please contact us for details.

* PV guarantee tie-up / editing special sponsorship plan During the period of "production-proofreading", the first school, re-school, and memorial school are included. At the memorial school, you will be asked to make a final confirmation of "whether the corrections requested at the time of re-school are reflected".

Customer comments/ case studies search

Customer interview

AVer Information Co., Ltd.

Introducing media usage strategies that utilize advertorial article advertorials to achieve "7 times sales" from the absence of marketing

Case studies

Polycom Japan Co., Ltd.

Introducing Poly's efforts to achieve lead acquisition at a low unit price, which is nearly five times the expected lead acquisition through challenges that are not bound by preconceived ideas.

Case studies