Advertorial article
Leveraging the characteristics of specialized media to efficiently attract readers
Our specialized editorial staff use their knowledge to propose article content that will help readers understand the topic.
This will lead to increased awareness and branding.
You can expect such an effect
Reference material:
[ITmedia reader interview published] Read the article and hear about the process that led to the product introduction
Features of advertorial article
Planning and editing by editors who know their readers
| Editors who write and edit articles published in the media use their knowledge to propose content that will enhance readers' understanding, and are involved in the production process right to the end. |
Effective reader guidance
| We combine advertising that takes advantage of the characteristics of our sites with targeted delivery that utilizes reader behavior data to efficiently attract reader views. |
PV Guarantee
| We offer a menu that guarantees the number of page views. We are committed to the numerical goals of the campaign. It is also possible to resume directing users to tie-up articles whose posting period has ended. |
Detailed reporting
| After the posting period ends, we will provide you with a report that lists the PV/UB as well as the names of the companies that viewed your ad. This allows you to properly evaluate the effectiveness of your ad and use it for your next campaign. |
Types and schedules of advertorial article
Heading text goes here
Coverage article
Specialized media will help you to "expand awareness" of products and services and "promote understanding" that explains how to solve problems.
Dialogue article
We will write and post the message sent by the customer directly and in an easy-to-understand manner in the form of a dialogue.
Interview article
We will present to the reader in an easy-to-understand manner in the form of an interview how to tackle the problem.
The above types of advertorial article are just examples.
There are many other examples besides the above, so please contact us for details.
The schedule for publication will be announced separately after your application. Please contact us for more details.
*It will take approximately one and a half months from application to start of posting.
Customer interview
AVer Information Inc.
Introducing media usage strategies that utilize advertorial article advertorials to achieve "7 times sales" from the absence of marketing
Polycom Japan
Introducing Poly's efforts to achieve lead acquisition at a low unit price, which is nearly five times the expected lead acquisition through challenges that are not bound by preconceived ideas.
FAQ
Q.
What is the article project "Special"?
A.
This is the general term for advertorial advertising/tie-up projects in which ITmedia Inc.'s specialized editorial staff create an editorial-style article out of your company's products or services.
Q.
Can I include a video in my ad?
A.
You can insert a link to the video.
Please note that we are unable to host the video itself.
Q.
Can I include a video in my ad?
A.
A prior operation check is required. If you would like to do so, please contact our sales representative. Please prepare a test tag.
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CONTACT
Discuss Your B2B Marketing Challenges with Us
Materials for Advertorial ads
〒102-0094
3-12 Kioicho, Chiyoda-ku, Tokyo
(Reception 13th floor)
3-12 Kioicho, Chiyoda-ku, Tokyo
(Reception 13th floor)
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