Based on reader behavior data, we will deliver banner advertisements to "people who are interested in something" such as "cloud computing", "information leakage measures", and "network management". Banner ads are delivered not only to media groups operated by ITmedia Inc., but also to external sites through Google ads, etc. using reader behavior data.
In the target media in ITmedia Inc. Delivered to target readers |
Use readers' behavioral data to deliver ads to target readers on external sites using Google ads, etc. |
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Identify "interests / interests" based on reader behavior data (article browsing history). Only people with high "interests" will be guided to advertorial article. Since the guided advertisement is displayed only to those who are highly interested, you can expect an increase in the staying time and reading rate of the advertorial article.
By linking reader behavior data to external services such as Google Ads and performing extended distribution, it will be possible to capture the same "people with interests / interests" who have never visited ITmedia Inc. with external media. This allows you to increase your reach.
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Combining the "reader behavior data" of various ITmedia Inc. operated by ITmedia, which boasts 150 million PV / 25 million UB per month, and the data accumulated in the membership platform "ITmedia Inc. ID", which has more than 750,000 registered members, "ITmedia DMP" is a unique data management platform that is responsible for its utilization.
By combining reader behavior data and member data, "high-precision targeting across our media", "external advertisement distribution using reader behavior data", "strong advertisement report", "cooperative use of reader behavior data", etc. are possible.
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High precision across our media
Audience targeting |
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Our audience data
Utilized external advertisement distribution |
A publisher trading desk that connects to SNS such as DSP (Demand Side Platform) and ITmedia Inc., which have a large distribution parameter, and distributes advertisements outside ITmedia using segments created by ITmedia DMP is possible.
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Strengthening and expanding advertising reports |
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Audience data linkage |
By installing the ITmedia DMP tag on the relevant page of the client, it is possible to visualize the audience attributes of the company's site based on the registration information of the ITmedia ID and analyze the content being viewed on the ITmedia Inc.. In addition, it is possible to create a new target list and deliver advertisements based on the analysis results.
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