AVer Information Co., Ltd.
Ask Co., Ltd.
For more information on advertorial article this page
Introduction of background and issues | Their products are aimed at corporate clients, and sales and strategy depended on distributors There was no way to communicate the benefits of Web conferencing to potential customers. |
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Implementation details | Placed 3 advertorial contents on business oriented media site "ITmedia Business Online". |
Effect of use |
"Usage of article marketing covering topics which interest potential adopters such as, ""The merits of web conferencing",
"Introduction of the company's web conferencing products", and "product review after usage" attracted a large amount of search traffic.
Increase in the number of trial inquiries by providing leads from advertorial contents to sales agents
Increase in inquiries from areas without sales bases as well. As a result, a sales growth of 700% compared to the previous year was achieved. |
I heard the story at a web conference.
It is clear from this screen that the attending AVer Information participants are using a premium webcam to create a realistic environment with clear images.
We spoke with Mr. Shinichi Usui (upper photo right), Deputy Section Manager Hiroshi Miyazaki (upper photo left), Mr. Takahiro Machida (upper photo), and sales agent. I'm Yoshihiro Maeda (lower middle), General Manager, Sales Support Office, Media & Enterprise Division, Ask Media & Enterprise Division, who is in charge of premium webcams at a certain ask.
■ advertorial article posted on ITmedia Business Online from January 2019
Should I use a dedicated camera for web conferencing? Explanation of the reason and recommended models by usage scene https://www.itmedia.co.jp/business/articles/1912/19/news004.html
Easily build a rich teleconferencing system! I tried using a camera dedicated to web conferencing in the editorial department https://www.itmedia.co.jp/business/articles/2003/02/news008.html
It looks like you're in the conference room even though you're outside !? I tried using a web conferencing camera in the editorial department https://www.itmedia.co.jp/business/articles/2003/09/news004.html
Posted advertorial article. Clicking "Product Lending Request" or "Material Request" (red frame) on the right side of the screen will take you to the page of Ask, the distributor.
Mr. Miyazaki: In the fall of 2019, when we decided to place the advertorial articles, we believe that web conferencing was not recognized on a public level. Therefore, in thinking about the story development of "how to spread awareness and stimulate demand for products", the editorial department who knows the readers who are potential purchasers has helped us in various ways. ..Thanks to the editors and ideas, I think the three articles have also improved.
Mr. Usui: I have been in charge of overall marketing since January 2020. At the start of this measure, I wasn't really aware of target reach,
When I received the publication report, I found that I was able to reach various companies, corporations, and schools. It was difficult to reach such a wide range with conventional sales methods, so I think we have achieved great results. Inquiries from customers in areas where there are no sales offices are increasing, so this is also a big achievement.
From the marketing perspective of the manufacturer, there are various options for advertising to gain recognition, such as newspapers and magazines, and transportation, but it is difficult to judge whether the cost-effectiveness was achieved according to the purpose. However, if it is deployed on Web media, the results will be quantified, so I think it was good that this measure made it easier to make this decision.
* The information provided is as of January 2021.
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