Utilizing MDF (Marketing Development Fund)
From increasing awareness to acquiring leads, we can meet all your IT partner sales needs.
Realize new partnership possibilities through MDF
Do you have any of these problems?
We want our partners to use MDF effectively, but we don't know what specific measures to take.
I want to make effective use of MDF, but I feel there are limitations to the promotional measures I can use.
Are you struggling with how to develop an effective promotion given time and budget constraints?
Benefits of collaborating with ITmedia Inc.
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01 |
Marketing cost optimization
You can cut unnecessary costs by taking advantage of attribute- and target-based promotions, volume guarantees, and more.
We can also design a plan just for you to make sure your budget is utilized efficiently.
| 02 |
Flexible response to MDF usage conditions
We also offer measures that can be tailored to the time period and/or provide results guaranteed in accordance with the terms of use of MDF.
We also offer plans that allow you to shorten the period from implementation to delivery.
| 03 |
Raising awareness
As the most commonly used web media in the IT product selection process, it has gained strong support from those with a strong desire to purchase.*1 By gaining the trust of highly specialized readers and differentiating yourself from your competitors, we will contribute to increasing the value of your products and services.
*1 Source: Medics Corporation "IT Product Selector Survey 2024 Edition" (N=515)
| 04 |
Increased partner engagement
By working together as partners to implement promotions, relationships can be strengthened.
We can also directly explain to our partners about media promotions.
A variety of measures to promote MDF utilization and accelerate your business
*This is just an example. We will make optimal proposals based on your company's resources, availability of content, implementation period, and budget.
Lead Acquisition Support
We provide leads with guaranteed attributes and numbers. In particular, we can acquire leads tailored to your target user companies and employee size.
Content Creation
We support you from planning content such as white papers, videos, case studies, etc. Our professional quality content will strongly support your marketing activities.
Raising awareness
You can easily increase your awareness at events hosted by specialized media. You can also set up a special theme zone for your company at the online exhibition venue and have your partner companies exhibit there.
Sending visitors to your site
We will attract readers of specialized media and ensure that they receive clicks. We can also identify and target readers' interests based on their behavioral data (article viewing history).
Why choose us?
Overwhelming reach
With 300,000 profile members, 400 million page views per month, and 25 million readers, it is one of the largest media outlets in Japan. It covers 95% of companies listed on the Tokyo Stock Exchange Prime Market, allowing you to reach companies of a wide range of industries and scales.
High expertise and reliability
As the most commonly used online media in the flow of IT product selection, it has gained strong support from those with high purchasing motivation. *1 The specialized, high-quality information provided by the editorial department of the media has earned it the trust of readers.
A diverse menu
We offer a wide range of measures to cover your entire marketing funnel, from awareness acquisition to lead acquisition and customer development. We will make optimal proposals based on the availability of resources and content, implementation period, and budget.
Extensive track record and know-how
We have a track record of supporting over 2,300 companies, and we will propose the best plan to suit your company's challenges and goals. We also offer plans that are specialized for using MDF, and will support efficient promotion development.
Strengthening partnerships
MDF providers can collaborate with their partners to develop media promotions. Through events and article development, it is possible to provide leads, promote themes, and send out brand messages.
Proposal process
STEP
01
Contact
First, please contact. We will explain the measures and model plans that ITmedia Inc. can support.
STEP
02
Hearing about your requests, schedule, etc.
We will listen to your requests, issues, budget, schedule, goals, etc. regarding MDF utilization.
STEP
03
Dedicated plan proposal
Based on the content of the interview, we will propose the most suitable promotion plan, including the period and cost.
CONTACT
About MDF utilization plan
I want to contact
I want to contact
I would like to see a promotional model plan that utilizes MDF
〒102-0094
3-12 Kioicho, Chiyoda-ku, Tokyo
(Reception 13th floor)
3-12 Kioicho, Chiyoda-ku, Tokyo
(Reception 13th floor)
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